Shot 1. The text of the flyer needs to be readable. At least 30 seconds. Some people walk by like shadowy, indistinct whooshes. It's OK if they're literally shadows but probably the lighting won't work. I think this will work best in flat light. The location I specified will be evenly lit in the afternoon since it faces west. Someone should be fanning the paper so it will move in the wind a bit.
Shot 2. A little farther out. A few more people walk by (of course it can be the same people who do minor changes to look different.) Remember, the clothes have to look timeless and generic. Colors should be very muted so everything should blend together, including all the flyers.
Shot 3. This is the widest you have to go. I found that these shots work better if the flyers/items fill the frame out to the edge. This implies that the flyers go on and on. You can try people walking by in this shot but it probably won't work. They'll probably look too literal. You could try a zoom between shot 2 and 3 but make it so I can just do straight cuts.
NOTES
I think you need at least two other people to shoot this. You need one fan-ner and two walkers (including yourself). I guess you would just frame and leave the camera on.
OBVIOUS QUESTION:
If everything is so filled up, then why is the location so important?
A: It may not be. But I'm concerned about what will be in the negative spaces between the flyers. If it's glass, it will probably look fine. As long as the background is some kind of glass or reasonably weathered brick or cement (weathered urban area) and the lighting is flat, anyplace will probably work. I think!
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